Digital Marketing and Social Media
Social media strategy, content planning, advertising and measurement.
Curriculum
A 20-lesson programme. Every lesson combines theory with practice.
- 01Introduction to the Digital World and Its Channels
- 02Agency–Brand Relationships; Career Planning in the Industry
- 03Digital Brand Management and Corporate Communication
- 04Brief and Debrief: Giving and Taking a Good Brief
- 05Online Community Management, Content Creation and Successful Examples
- 06Hands-on Digital Media Monitoring and Reporting
- 07Social Media Strategies and Examples
- 08Building a Social Media Strategy (Hands-on)
- 09Creating Campaigns and Projects and Generating Creative Ideas (Hands-on)
- 10Social Media Advertising Channels and Models
- 11Social Media Advertising (Hands-on)
- 12Digital Tools and Resources
- 13Digital PR
- 14SEO (Search Engine Optimisation)
- 15Google Analytics (Hands-on)
- 16Google Ads Channels and Models
- 17Google Ads (Hands-on)
- 18Digital Media Planning and Buying
- 19Programmatic Advertising
- 20Project Review and General Recap
How the programme works
Live and interactive
Our online classes are held live on Zoom. Before classes begin we set up a WhatsApp group for each class and stay in touch there throughout the programme. You can follow the lessons from your computer, phone or tablet wherever you are. Instructors and students keep their cameras and microphones on, so our online programmes are fully interactive and feel like a real classroom.
Lesson replays
Lessons are kept in our cloud system for one week, so you can watch a lesson again or catch up on one you missed.
Certificate
Students who attend at least 70% of the lessons receive an Istanbul Media Academy certificate.
Career guidance
We work in partnership with a range of companies and institutions, and we give our students priority on the projects we run at the academy. Our instructors, all active in the industry, also let students know about openings in their own companies and networks.
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